Senior Social Media Strategist

Manhattan, NY, US (Hybrid)

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Description

SENIOR SOCIAL MEDIA STRATEGIST

Who We Are

We are a fiercely entrepreneurial ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Jose Cuervo, Alaska Airlines, Charles Schwab and Harmless Harvest, among others.

Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well-behaved dogs, and shared sensibility of respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

Senior Social Media Strategist

The Senior Social Strategist is responsible for developing and executing full-funnel social media strategies that align with the brand’s broader marketing objectives. In addition to living and breathing social media, they must possess strong analytical skills, creativity, strategic thinking, and excellent communication skills.

Key Areas of Responsibility

Strategy Development: Develop and lead the implementation of social media roadmaps and campaign strategies.
Audience Analysis: Use of audience and social listening tools to provide research and analysis around the target audience, their behavior, preferences, and social media use.
Content Strategy: Develop a content strategy that aligns with the overall social media strategy, ensuring consistency in brand messaging and tone.
Platform Management: Oversee the management and optimization of social platforms, including but not limited to Facebook, Instagram, X, LinkedIn, YouTube, TikTok, and emerging platforms. Stay current with platform updates, algorithms, and best practices.
Campaign Management: Plan, execute, and monitor social campaigns, including paid campaigns, influencer partnerships (in tandem with the influencer team), and UGC.
Performance Analysis: Monitor and analyze the performance of social campaigns and content using analytics tools. Provide regular reports and insights, identifying areas for improvement and optimization.
Trend Monitoring: Proactively identify opportunities to leverage new trends, units, formats and platforms.
Collaboration: Work closely with the integrated strategy department in addition to creative and brand management.
Leadership and Mentorship: Provide guidance and mentorship to junior members of the team, especially Community Managers.

Qualifications

5-6 years of experience
Previous agency experience
Excellent communication/presentation skills, comfortable crafting larger narratives/stories in presentations and reports
Proven ability to orchestrate large-scale programs across multiple social platforms
Success in presenting strategic solutions and POVs that engage consumers and build brands on social channels
The ability to work and thrive in a complex and fast growing environment
Innate curiosity, enthusiasm and aptitude with the ability to see the big picture as well as be hands on
Experience with influencer marketing, community management (real time / reactive content), and paid social

Salary: $100,000 - $105,000

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