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Media Planner
Manhattan, NY, US (Hybrid)
Description
MEDIA PLANNER
Who We Are
We are a fiercely entrepreneurial ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others.
Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well-behaved dogs, and shared sensibility of respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
Key Areas of Responsibility
Media Channel Planning: Work with a range of vendors to produce sophisticated digital and traditional media plans, using research tools to prioritize and justify partner recommendations.
Digital Media Execution: Advanced use of digital media to reach and engage audiences, and tell stories across multiple channels. Hands-on planning and buying of some/all of: partnerships, digital video, display, search, social & native advertising.
Digital Partnership Innovation: With your strong digital / mobile / social / emerging media chops and passion, help us crack innovation for our clients when working with publishers and other media companies.
Emerging Media: Help Mekanism continue to define and deliver on Emerging Media. Drive Media innovation both internally and externally.
Measurement and Analytics: Lead optimization and delivery against client KPIs. Readily dive into data to identify trends and insights, then apply them in the form of media and creative recommendations.
Qualifications:
- You must have 2+ years of experience with a media company or integrated agency
- You must have cross-channel digital planning and execution experience, including paid search and social.
- You must have a passion for creativity, and innovation
- Ideally have experience working on a range of clients with both brand and performance media needs.
- You must have experience developing plans for campaigns that push the limits of social, and digital marketing.
- You must be comfortable working effectively across departments and be able to work directly with creative & planning teams. We blend teams across disciplines.
- You should have strong client and vendor communication skills. This means you should like to, and be proficient at, presenting work and fielding client requests.
- Experience with Commspoint, comscore, Simmons/MRI, Kantar, Pathmatics, DoubleClick, and Google Analytics a plus
Salary: $70,000 - $75,000
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