Social Strategy Director

Manhattan, NY, US (Hybrid)
✓ Dental Insurance ✓ Disability Insurance ✓ Health Insurance ✓ Life Insurance

Description

SOCIAL STRATEGY DIRECTOR

 

Who We Are

Mekanism is a full-service modern agency making unexpected ideas unstoppable through the power of Soul & Science. We partner with brands to unleash breakthrough creativity and drive impact across the entire customer journey, delivering brand building at full volume.

 

With eight offices spanning markets throughout the US and Canada, we serve as collaborative business partners to some of the world’s best North American brands, including Alaska Airlines, Jose Cuervo, Quaker, Ben & Jerry's, and Amtrak in the US, and CAMH, Koodo Mobile and Public Mobile in Canada.

 

Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company, and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School. For more information, visit Mekanism.com. 

 

Who You Are

The Social Strategy Director helps drive the strategic output of the social department across brands, pushing the strategy and work to be best-in-class social. In addition to living and breathing social media, they must possess strong problem solving skills, be able to build client relationships with in-house social teams, and inspire the agency to deliver social-first work.

 

Key Areas of Responsibility

Responsibilities include, but are not limited to:

  • Strategy Oversight: Oversee the development and implementation of organic and paid social media strategies and integrated brand campaigns.
  • Client Whisperer: Must be able to build and maintain relationships with lead social clients and be able to make complex social strategies digestible for the c-suite. 
  • Trend Monitoring: Overseeing agency and client-facing POV on cultural/internet trends, new ad formats, and platform updates. 
  • Collaboration: Work with cross-agency teams to ensure social strategic rigor and integrity.
  • Leadership and Mentorship: Provide guidance and mentorship to social strategy leads.

 Embody the Mekanism Values:

  • Believe in bold
  • Bring your weird
  • Practice optimism
  • Have each other’s backs
  • Pursue what’s next
  • Give a sh*t

Qualifications

  • 9+ years of experience in an agency environment 
  • Excellent communication/presentation skills, comfortable crafting larger narratives/stories in presentations and reports
  • Proven ability to orchestrate large-scale programs across multiple social platforms
  • Success in presenting strategic solutions and POVs that engage consumers and build brands on social channels - Meta, YouTube, TikTok (plus if you have Reddit, Pinterest, Substack experience).
  • The ability to work and thrive in a complex and fast growing environment
  • Innate curiosity, enthusiasm and aptitude with the ability to see the big picture as well as be hands on 
  • Experience with influencer marketing, community management (real time / reactive content), and paid social

 

Regarding compensation, the range below represents the low and high end of the base salary someone in this role may earn as a full-time employee of Mekanism in the United States. Salaries will vary on the basis of various factors, including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. Salary decisions are dependent on the circumstances of each hire. 

 

Salary: $165,000 - $170,000



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