Junior Influencer Strategist

San Francisco, CA, US (Hybrid)
✓ Dental Insurance ✓ Disability Insurance ✓ Health Insurance ✓ Life Insurance

Description

ALSO OPEN TO SEATTLE, WA (3X A WEEK HYBRID SCHEDULE)

 

JR INFLUENCER STRATEGIST

 

Who We Are

Mekanism is a full-service modern agency making unexpected ideas unstoppable through the power of Soul & Science. We partner with brands to unleash breakthrough creativity and drive impact across the entire customer journey, delivering brand building at full volume.

 

With eight offices spanning markets throughout the US and Canada, we serve as collaborative business partners to some of the world’s best North American brands, including Alaska Airlines, Jose Cuervo, Quaker, Ben & Jerry's, and Amtrak in the US, and CAMH, Koodo Mobile and Public Mobile in Canada.

 

Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company, and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School. For more information, visit Mekanism.com. 

 

Who You Are

The Junior Influencer Strategist is a highly curious, collaborative thinker. This will be a key member of the Influencer Marketing team, primarily focused on developing influencer campaigns. It would be nice for this role to have knowledge and participation in earned, owned and paid channel tactics. The Junior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.  

Key Areas of Responsibility

Responsibilities include, but are not limited to:

  • Lead creative strategies for influencer/creator programs from “What if we” to “Here’s what we learned”
  • Manage agency partners and process including talent selection, creative reviews, and post-campaign learnings
  • Proactively find ways influencer marketing can help us leverage emerging trends, sticky insights, and business opportunities
  • Define success metrics and regularly share results with leadership
  • Become the Brand team’s resident expert on emerging platforms for creators

 

Influencer Outreach and Management 

  • Well versed in the influencer marketing space and ability to source and identify talent by vertical 
  • Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
  • Assist in the negotiations and creation of all contracts/agreements for influencer programs
  • Act as client facing representative on all influencer programs
  • Communicate progress and status to the client and internal agency teams
  • Track budgets and schedules to ensure deliverables are executed on time and on budget
  • Plan influencer/brand events and summit kickoffs including travel, venues, hotels, budget, etc.
  • Support team/account lead on projects from start to finish  

 

Platform Strategy

  • Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
  • Keep clients and Mekanism up-to-date on the use/role of existing and new social media platforms where influencers are prominent 
  • Collaborate with creative team to develop innovative uses of social technologies
  • Prospect for new influencer platforms, social channels and capabilities

 

Research

  • Identify untapped opportunities and trends within social media for clients and pitches
  • Proactively identify partnerships and vendors for influencer content development
  • Assist in establishing influencer marketing benchmarks for campaign reporting
  • Lead outreach efforts to influencers and potential partners

 

  Embody the Mekanism Values:

  • Believe in bold
  • Bring your weird
  • Practice optimism
  • Have each other’s backs
  • Pursue what’s next
  • Give a sh*t

 

Qualifications

  • You know how to work autonomously and work on multiple different projects at a time, all while keeping track of the details in each
  • At least 1 year of experience in a similar role (in-house, agency or talent management firm)
  • A real passion for all things social media and Internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few
  • You stay informed on emerging, creative talent and can easily decipher when there is brand x creator alignment
  • You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
  • You’re a self-starter who proactively pitches ideas to internal and external teams

 

 Regarding compensation, the range below represents the low and high end of the base salary someone in this role may earn as a full-time employee of Mekanism in the United States. Salaries will vary on the basis of various factors, including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. Salary decisions are dependent on the circumstances of each hire. 

 

Salary: $66,000 - $68,000

 

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