Senior Influencer Strategist

Manhattan, NY, US (Hybrid)
✓ Dental Insurance ✓ Disability Insurance ✓ Health Insurance ✓ Life Insurance

Description

Senior Influencer Strategist

 

Who We Are

Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York and Seattle, we are collaborative business partners with some of the world’s best brands including Alaska Airlines, Harmless Harvest, and Charles Schwab. Our creative approach to brand building is best described as “The Soul & Science of Storytelling” - communicating a brand’s purpose with ideas informed by data and rooted in human truths.

What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. We have been profiled by The New York Times, Fast Company and ABC’s Nightline.

 

The Role

The Senior Influencer Strategist is a highly curious, collaborative thinker and a key leader of the Influencer team, primarily focused on developing and executing influencer campaigns. This role requires knowledge and participation in earned, owned, and paid channel tactics through an influencer lens. The Senior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.

 

Key Areas of Responsibility

Influencer Knowledge

  • Assist in the development and execution of influencer campaigns, working closely with senior team members to contribute creative ideas and execute strategies
  • Ability to effectively communicate and sell in influencer programs and campaigns to senior clients 
  • Stay on top of trends in the influencer marketing landscape, and have a pulse on up-and-coming creators to partner with
  • Cultivate relationships with influencers, fostering connections and building a strong network
  • Assess and analyze influencer content for alignment with brand guidelines, ensuring authenticity and resonance with the intended audience

 

Building Strategic Muscle

  • Learn to leverage data and analytics tools to measure campaign performance, providing insights to inform future strategies and optimizations
  • Conduct research to identify potential influencers, competitor strategies, and industry trends
  • Ability to closely partner with Social Strategy leads to ensure cohesive social strategy across brands and campaigns

 

Critical Thinking & Analysis

  • Develop problem-solving skills to address challenges and obstacles that may arise during influencer campaigns, seeking innovative solutions to ensure campaign success
  • Assist in the analysis of KPIs, identifying areas for improvement and proposing actionable recommendations

 

Influencer Outreach and Management

  • Well-versed in the influencer marketing space with the ability to source and identify talent by vertical
  • Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
  • Assist in the negotiations and creation of all contracts/agreements for influencer programs
  • Act as client-facing representative on all influencer programs as the main POC for day-to-day tasks and needs
  • Communicate progress and status to the client and internal agency teams
  • Track budgets and schedules to ensure deliverables are executed on time and on budget
  • Plan influencer/brand events and summit kickoffs including travel, venues, hotels, budget, etc.
  • Support team/account lead on projects from start to finish

 

Platform Strategy

  • Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
  • Keep clients and Mekanism up-to-date on the use/role of existing and new social media platforms where influencers are prominent
  • Collaborate with other teams to develop innovative uses of social technologies
  • Prospect for new influencer platforms, social channels, and capabilities

 

Research

  • Identify untapped opportunities and trends within social media for clients and pitches
  • Proactively identify partnerships and vendors for influencer content development
  • Assist in establishing influencer marketing benchmarks for campaign reporting

 

Qualifications

  • You know how to work autonomously and manage multiple projects at once, while keeping track of the details in each
  • At least 5 years of experience in a similar role (in-house, agency, or talent management firm)
  • Proven track record of building influencer campaigns that bring brands into new, culturally relevant spaces
  • A real passion for all things social media and internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape — TikTok, Instagram, Discord, Twitch — to name a few
  • You stay informed on emerging creative talent and can easily decipher when there is brand x creator alignment
  • You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
  • You’re a self-starter who proactively pitches ideas to internal and external teams
  • You have exceptional attention to detail and meticulously review all phases of work

 

Salary: $100,000 - $105,000

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