Influencer Strategist

Who We Are:

We are a fiercely entrepreneurial ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York and Seattle, we serve as collaborative business partners to some of the world’s best brands including Jose Cuervo, Alaska Airlines, Charles Schwab and Harmless Harvest, among others.

Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well-behaved dogs, and shared sensibility of respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

The Role:

The Influencer Strategist is a highly curious, collaborative thinker. This will be a key member of the Influencer Marketing team, primarily focused on developing and executing influencer campaigns. This role requires knowledge and participation in earned, owned and paid channel tactics through an influencer lens. The Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.

Desired results of this position: ensure client satisfaction, fulfill client objectives, and smoothly execute influencer campaigns on social media platforms.  

Key Areas of Responsibility

• Lead creative strategies for influencer/creator programs from “What if we” to “Here’s what we learned”
• Amplify influencer partnerships by managing talent identification and vetting, outreach, negotiations, ideation, and measurement
• Manage agency partners and process including talent selection, creative reviews, and post-campaign learnings
• Proactively find ways influencer marketing can help us leverage emerging trends, sticky insights, and business opportunities
• Define success metrics and regularly share results with leadership
• Translate campaign reports into actionable insights for teams, projects, and processes
• Collaborate with Media and Creative teams to create a process for scaling content across platforms
• Become the Brand team’s resident expert on emerging platforms for creators

Influencer Outreach and Management 

• Well versed in the influencer marketing space and ability to source and identify talent by vertical 
• Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
• Assist in the negotiations and creation of all contracts/agreements for influencer programs
• Act as client facing representative on all influencer programs
• Communicate progress and status to the client and internal agency teams
• Track budgets and schedules to ensure deliverables are executed on time and on budget
• Plan influencer/brand events and summit kickoffs including travel, venues, hotels, budget, etc.
• Support team/account lead on projects from start to finish 

Platform Strategy

• Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
• Keep clients and Mekanism up-to-date on the use/role of existing and new social media platforms where influencers are prominent 
• Collaborate with other teams to develop innovative uses of social technologies
• Prospect for new influencer platforms, social channels and capabilities

Research

• Identify untapped opportunities and trends within social media for clients and pitches
• Proactively identify partnerships and vendors for influencer content development
• Assist in establishing influencer marketing benchmarks for campaign reporting

Qualifications

• You know how to work autonomously and work on multiple different projects at a time, all while keeping track of the details in each
• At least 3 years of experience in a similar role (in-house, agency or talent management firm)
• Proven track record of building influencer campaigns that bring brands into new, culturally relevant spaces
• A real passion for all things social media and Internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few
• You stay informed on emerging, creative talent and can easily decipher when there is brand x creator alignment
• You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
• You’re a self-starter who proactively pitches ideas to internal and external teams
• You have exceptional attention to detail and meticulously review all phases of work

Salary: $75,000 - $80,000

The Influencer Strategist is a highly curious, collaborative thinker. This will be a key member of the Influencer Marketing team, primarily focused on developing and executing influencer campaigns. This role requires knowledge and participation in earned, owned and paid channel tactics through an influencer lens. The Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.

Desired results of this position: ensure client satisfaction, fulfill client objectives, and smoothly execute influencer campaigns on social media platforms.  

Key Areas of Responsibility

• Lead creative strategies for influencer/creator programs from “What if we” to “Here’s what we learned”
• Amplify influencer partnerships by managing talent identification and vetting, outreach, negotiations, ideation, and measurement
• Manage agency partners and process including talent selection, creative reviews, and post-campaign learnings
• Proactively find ways influencer marketing can help us leverage emerging trends, sticky insights, and business opportunities
• Define success metrics and regularly share results with leadership
• Translate campaign reports into actionable insights for teams, projects, and processes
• Collaborate with Media and Creative teams to create a process for scaling content across platforms
• Become the Brand team’s resident expert on emerging platforms for creators

Influencer Outreach and Management 

• Well versed in the influencer marketing space and ability to source and identify talent by vertical 
• Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
• Assist in the negotiations and creation of all contracts/agreements for influencer programs
• Act as client facing representative on all influencer programs
• Communicate progress and status to the client and internal agency teams
• Track budgets and schedules to ensure deliverables are executed on time and on budget
• Plan influencer/brand events and summit kickoffs including travel, venues, hotels, budget, etc.
• Support team/account lead on projects from start to finish 

Platform Strategy

• Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
• Keep clients and Mekanism up-to-date on the use/role of existing and new social media platforms where influencers are prominent 
• Collaborate with other teams to develop innovative uses of social technologies
• Prospect for new influencer platforms, social channels and capabilities

Research

• Identify untapped opportunities and trends within social media for clients and pitches
• Proactively identify partnerships and vendors for influencer content development
• Assist in establishing influencer marketing benchmarks for campaign reporting

Qualifications

• You know how to work autonomously and work on multiple different projects at a time, all while keeping track of the details in each
• At least 3 years of experience in a similar role (in-house, agency or talent management firm)
• Proven track record of building influencer campaigns that bring brands into new, culturally relevant spaces
• A real passion for all things social media and Internet culture. You have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer/celebrity landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few
• You stay informed on emerging, creative talent and can easily decipher when there is brand x creator alignment
• You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
• You’re a self-starter who proactively pitches ideas to internal and external teams
• You have exceptional attention to detail and meticulously review all phases of work

Salary: $75,000 - $80,000


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